What's harder than mastering the YouTube algorithm? According to the most successful person on the platform, it's scaling a product brand.
Jimmy “MrBeast” Donaldson told Colin & Samir that scaling a product brand is harder than beating the algorithm. He has 100+ workers at Feastables and still spends nights fixing box sizes and bean counts. If it feels tough for him, imagine going solo.
Most creator goods are just okay. Fans may buy once for the novelty, but they won’t refill their carts if the item isn’t better than store brands. Without repeat sales, launch spikes fade fast and cash runs dry.
The initial spike in sales from launching a creator brand can be exciting, but it won't create the kind of equity value creators are hoping for. That requires consistent sales.
"People only buy the companies because it has consistent repeat purchase rate over long terms."
Another challenge, margins shrink even faster. Rising costs for supplies, freight, and ads eat the profit left over. Miss a few “micro decisions” calls—price, package, shelf spot—and the whole line can crash.
According to MrBeast, you need to have a stellar product, an amazing team, and intense focus on the details in order to succeed with a product brand.
Making YouTube videos takes skill. Don't fool yourself into thinking that growing a brand is any less difficult. It's a different world full of talented competition, and it's brutal.
Jimmy’s rule is clear: either live and breathe the business, or let experts run it. Going all-in means hiring teams, meeting suppliers, and answering 1,000 daily questions—while your upload schedule dies.
"I think for almost everyone it makes sense to partner with someone who is an expert in the field have them run the business and you just kind of do the marketing."
Partnering keeps you on-camera. You lend your face and story; pros handle stock, shipping, and store deals. Your channel keeps growing, and the brand does too.
If you've got a YouTube channel and felt inspired by MrBeast to create your own brand like Feastables, these are the important questions you need to ask yourself:
Is your product truly new? If not, make it better or cheaper.
Will fans buy again and again? One-time buys are hype, not business.
Can you talk about it often? If promos drain your channel, rethink the plan.
A single “no” means danger ahead.
Octo is the partner Jimmy describes. We scout the market, build the product, and manage every moving box. You stay free to create.
Ready for a brand that works while you film? Book a free call with Octo today and keep your focus where it belongs—on your next great video.